Simple WhatsApp Pricing
Before You Send.
Clear pricing, no guesswork. Compare both billing options in seconds.
Cost Calculator
Choose Your Billing Style
Same platform, same features, same support. Only the way you pay changes.
All-Inclusive
You pay one fixed PKR rate per message. No USD conversion, no Meta billing, and no surprise line items. This is the simplest option to manage.
Separate
You pay NotiFly for the platform, and Meta's WhatsApp charges are billed separately at cost. Ideal if you want to see every part of your spend.
WhatsApp API Fees: Pakistan
These are Meta's official per-message charges for Pakistan. On the Separate model, we pass them through at cost. Updated April 1, 2026.
| Message Type | Use Case | Meta Fee (USD) | Meta Fee (PKR)* |
|---|---|---|---|
| Marketing | Promos, offers, cart recovery, campaigns | $0.0473 | Rs. 13.21 |
| Utility | Order updates, reminders, shipping, receipts | $0.0100 | Rs. 2.79 |
| Authentication | OTP codes, login verification, 2FA | $0.0100 | Rs. 2.79 |
| Auth International | OTP sent to numbers outside Pakistan | $0.0750 | Rs. 20.95 |
| Service | Replies within 24hr customer window | Free | Free |
* PKR conversion at interbank rate $1 = Rs. 279. Taxes may vary depending on bank.
Utility messages sent during an open 24-hour service window are free. Click-to-WhatsApp ad responses are free for 72 hours.
Source: Meta's official rate card · Pakistan rates effective April 1, 2026
See Typical Monthly Costs
These examples show both billing options side by side, so you can quickly compare them.
Everything You Need Is Included
Dashboard
Real-time delivery tracking, message logs, balance
REST API
PHP, Python, Node.js, Java, C#, or any language
Webhooks
Real-time: sent, delivered, read, failed
Encryption
End-to-end via official Meta WhatsApp API
Two-Way Inbox
Receive and reply to customers
Setup Support
Templates, webhooks, API integration
Questions Clients Usually Ask
Why are there two separate charges?
Because two different companies are involved. Meta charges for WhatsApp message delivery. NotiFly charges for the platform, including the dashboard, API, inbox, webhooks, and support. In the Separate model, these are shown separately so your bill is easy to understand.
What about taxes?
Meta bills in USD. Your final PKR amount may vary depending on your bank's conversion rate and applicable government taxes (GST, WHT). These are shown separately on your invoice.
What are the four message types?
Marketing: Promotional messages such as campaigns, offers, and product recommendations.
Utility: Helpful updates such as order confirmations, shipping updates, and reminders. These are free when sent inside an open service window.
Authentication: OTPs and verification messages for login, signup, or secure actions.
Service: Your replies to customer messages within a 24-hour window. These are always free.
What changed in April 2026 for Pakistan?
Meta increased Pakistan's utility and authentication rates from $0.0054 to $0.0100 per message (an 85% increase). Marketing rates remained at $0.0473. Service messages remain free.
How do I move to a lower platform tier?
On Separate billing, Rs. 5,000 per month covers your first 10,000 messages. After that, your extra messages move to lower rates as your monthly volume grows. We apply this automatically.
Are there monthly fees or setup charges?
All-Inclusive: No monthly fee. You simply pay per message.
Separate: Rs. 5,000 monthly platform fee includes the first 10,000 messages. After that, additional usage is charged separately.
There are no setup charges and no long-term contract.
What payment methods do you accept?
We accept bank transfer, JazzCash, and Easypaisa for PKR payments. For USD payments, we accept wire transfer. You prepay your balance, and message charges are deducted as you send.
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